63% of marketers consider generating traffic and leads and measuring ROI as some of their biggest challenges.
So what’s the problem?
Before the 21st century, business was fairly straightforward: if you had the budget, you invested in some advertising space. But in an age of saturated markets, limited funds, fly-by-night marketing trends, and millennials who would rather sit in their pj’s and hunt for bargains online, things have gotten a lot more challenging.
In a digital world, speed is king.
You do not have to be a marketing guru to know that excellent customer service is vital for business success. Your customers want things now—and they usually get it. But this is not the case for customer service. Let’s face it, most people do not have time to call in and wait for an answer. Sure, email is a great option, but response times take longer than 12 hours. And delays like this will send your customers running into the arms of your competitors.
So, how can you respond quickly to your customers?